Annie Leibovitz para Corcoran

A imobiliária lança sua campanha “Live who you are” estrelando celebridades em suas casas.

The Corcoran Group wanted some nice portraits for its latest “Live who you are” ads. So, naturally, the high-end real estate company went with a high-end photographer.

Check out 12 new ads below, shot by Annie Leibovitz, featuring well-known, talented, affluent individuals in their own homes. The ads were shot in Manhattan, Brooklyn, the Hamptons and Palm Beach, which are the markets Corcoran serves (and are auspicious places to photograph nice-looking homes—and nice-looking people, for that matter).

The subjects range from singer Jimmy Buffett to NBA player Tyson Chandler to ballerina Misty Copeland (above, in her second high-profile ad gig in a month).

“Annie Leibovitz is the preeminent documentarian of our day,” says Corcoran president and CEO Pamela Liebman. “For her to lend her experience and skill to Corcoran and our campaign is a very powerful gift. People will look forward to seeing each of the 12 sensational portraits as we unfold them over the next few months.”

See them all below.

• Jimmy Buffett
Palm Beach, Fla.

• Mara Miller, Jesse Carrier and family
Interior Designers, Carrier & Co.
Carnegie Hill, New York

• Tyson Chandler and family
Professional Basketball Player
Upper East Side, New York

• Misty Copeland
Soloist, American Ballet Theatre
Upper West Side, New York

• Quincy Davis
Professional Surfer
Montauk, N.Y.

• Michele Oka Doner
SoHo, N.Y.

• Evan and Oliver Haslegrave (brothers)
Founders, hOmE
Greenpoint, Brooklyn, N.Y.

• Mario Nievera
Landscape Architect
Palm Beach, Fla.

• Francesca and Hans Pauli
Restaurateurs, Sant Ambroeus
Southampton, N.Y.

• The Topping Family
13th Generation Equestrians
Sagaponack, N.Y.

• Andrew Solomon, John Habich Solomon and son
Writers and Editor
Greenwich Village, N.Y.

• Christina Tosi
Chef/Owner, Milk Bar
Williamsburg, Brooklyn, N.Y.

Via AdWeek

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