Um estudo feito na Europa mostra que pessoas deixariam de tomar álcool, de comer chocolate e até de fazer sexo.
Europeans would gladly sacrifice booze, fast food and chocolate for mobile Internet access, according to a new report commissioned by Google. But sex? Or showering? No amount of on-the-go reading and tweeting could replace those, apparently.
The study, which also looks at Europe’s attitude toward the mobile Web more broadly, is just the latest in a never-ending torrent of surveys, polls and reports that attempt to quantify peoples’ “need” for the Internet, vis-a-vis other supposedly superfluous things. To date, various groups of people, surveyed by various technology companies, consultants and PR firms, have said they’d sacrifice the following things for Internet access and/or an Internet-enabled phone:
- Fast food
- Satellite navigation
- Seeing your mother
- The ability to speak
- An extra day of vacation
- Your first-born child (… well, kind of.)
Peculiarly, you never seem to see these surveys framed around giving up books or radios or TVs — perhaps because those things are so well integrated into our lives that playing “would you rather” with them seems self-evidently pointless. Or perhaps because, while the Internet can still be played down as some kind of dispensable indulgence — on the order of fast food, chocolate and GPS — trivializing books that way feels kind of profane.
But this? This is just the Internet. No big deal. (Just the most transformative technology of the past 50 years … !)