O primeiro comercial da IKEA em 2015

A lista de comerciais incríveis da IKEA em 2014 é sem fim. Dando continuidade a essa lista, Mother London cria The Joy of Storage para IKEA.

Ikea’s list of 2014 advertising triumphs is endless: the horny chairs for Valentine’s Day; the awesome RGB billboard; the whirling-kitchen ad; the ethereal ode to sleep for Ikea beds; theclimbing-wall billboard; the hilarious pitch of catalog as tech device. Almost no marketer had a better year.

Now, Mother London gets the brand off and running for 2015 with the remarkable spot below, in which a flock of itinerant T-shirts are seen flying around the world before finally finding a home.

It was directed by Blink’s Dougal Wilson—who actually made two of Adweek’s 10 best ads of 2014 (Lurpak’s “Adventure Awaits” and John Lewis’s “Monty the Penguin”). The spot also features some great puppeteering work by Blinkink directors Jonny & Will.

Hopefully it’s just the beginning of another strong year for Ikea. Full credits below.

Client: Ikea
Agency: Mother London
Creative Directors: Tim McNaughton, Freddy Mandy
Creatives: Rich Tahmesebi, Pilar Santos
Director: Dougal Wilson
Production company: Blink
Puppeteering: Jonny & Will, Blinkink
Editor: Joe Guest, Final Cut
Post: MPC

Via AdWeek

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s