O ano parece ter começado com boas notícias para o Spotify. O serviço de streaming de música anunciou ter chegado à marca de 60 milhões de usuários, 15 milhões deles são assinantes que pagam pelos serviços.
Take that, Taylor Swift.
Spotify announced Monday that it is starting the year with 60 million users — 15 million of which are paying for the service. The figures come after Spotify revealed two months ago that it had 50 million users and 12.5 million subscribers.
Spotify launched a promotion in early December that offers three months of its Premium service for $0.99 instead of the standard $9.99 a month. The $0.99 offer is available only in the United States and represents a small portion of the new paid user growth, according to Spotify.
Comparatively, competitor Pandora claims 250 million registered users and 3.3 million paid subscribers. Beats, which Apple bought last year for $3.3 billion, hasn’t disclosed the number of users for its streaming service. A leaked royalty statement from last month placed the company’s user base at 111,000.
The Stockholm-based Spotify didn’t disclose its revenues. Spotify reported that in 2013 it posted$1.03 billion in revenues and $80 million in net losses.
Based on the new figures, Spotify could be making as much as $1.8 billion from its subscription services,depending on the breakdown of $9.99 users versus those who opt for the $4.99 plan and the $0.99 offer. The company also makes money from advertising.
The company’s growth narrative is being offset by claims from artists that they’re being paid too little for their music. The situation came to a flash point last November, when Taylor Swift pulled her new album, 1989, along with her entire catalog from Spotify. She stated that streaming services like Spotify undervalue her art.
Despite the brouhaha, the move didn’t lead to an exodus of major artists from the platform. Spotify has countered such criticism by pointing out that hit albums produce around $400,000 in revenues for the artists and labels. The revenue-sharing agreements between artists and labels vary greatly, so it’s hard to determine how much of those revenues an artist might receive.