#thisgirlcan

Esporte não é apenas para as saradas, mostra campanha inglesa #thisgirlcan.

A billboard advert for Sport England’s This Girl Can campaign

Sport England says no models feature in its #thisgirlcan marketing campaign to encourage women to take part in sport and exercising.

The TV ad and wider campaign, by FCB Inferno, appears to have been createdwith social media – and social sharing – very much in mind.

Exhibit A:

Sem título

It’s also, let’s face it, ideal for web pieces meant for sharing on social media, such as this one.

The ad features women taking part in various sports and exercise activity, individually and in groups. It is sprinkled with direct, uplifting on-screen messages, beginning with this:

Sport England's This Girl Can TV ad

 

As well as jiggling, there’s sweat:

Sport England's This Girl Can TV ad

 

Endorphins:

Sport England's This Girl Can TV ad

 

A defiant set-up:

Sport England's This Girl Can TV ad

 

… And payoff:

Sport England's This Girl Can TV ad

 

There’s a play on words around the effort that goes in to physical exercise:

Sport England's This Girl Can TV ad

 

The final vignette features the only voice heard during the ad – apart from the soundtrack of Missy Elliott’s Get Ur Freak On – “I’m knackered.”

Sport England's This Girl Can TV ad

 

The TV ad launched on ITV during Coronation Street on Monday evening:

 

You’ll also be seeing poster ads on billboards:

Sport England's This Girl Can billboard ad

 

 

 

 

 

 

 

Via The Guardian

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s