Google Glass + Tesco

A rede de supermercados lançou o aplicativo wearable para dar aos seus consumidores uma experiência única.

Google Glass App Lets Tesco Shoppers Navigate Aisles Digitally

Google Glass users in the UK now have the option to navigate grocery store aisles with high-tech help. Available as of this week, a new app will offer a variety of shopper-eye insights into the products on a major chain’s shelves.

British supermarket chain Tesco recently announced its release of the Tesco Groceries app for Google Glass, which was developed in-house by the Tesco Labs innovation and engineering team. The app currently allows Glass users to use voice commands to search for Tesco products, assemble a virtual shopping cart of items, view nutritional info, and place an order, all with the support of the wearable’s camera function.


The team developed the app using Google’s Glass Development Kit, which Tesco Labs’ Pablo Coberly found to be “a joy” to work with. The group first announced its prototype version of the app in June of 2014, as well as its vision for the product.

Coberly explained at the time,

We thought about how our colleagues might be able to use Glass to check stock hands-free, or how our customers might be able to add a product to their grocery delivery basket while making a cup of tea. Getting to that stage has been a journey into entirely new areas of user interaction: new gestures, user interface elements, and input mechanisms.

Costing £1,000 per unit, Google Glass has been available for purchase in the UK for the past seven months — finally crossing the pond two years after the product’s US launch — to any tech-curious parties of legal age.


While few Tesco shoppers may also be current Glass owners, the app may well serve as “a chance to experiment with a technology that may become popular over the next five to 10 years,” the Guardian noted. Colby wrote on January 13 that, “Given the steady flow of software updates, and the various articles that have been published alluding to updated Glass hardware, I can’t help but feel this is still the beginning of the journey for Glass and for Tesco.”


He added, “If you have Glass, we’d love for you to try the glassware and give us your feedback.”








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